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About Anthony

I help CFOs, boards, and executive teams make capital decisions with confidence. Across 20+ years as a Wall Street executive and corporate finance leader, I've worked in equity research, M&A, corporate FP&A, and strategic finance at two regulated utilities. Today I lead AJF Consulting, advising nonprofits and growing companies on planning, forecasting, valuation, and capital allocation. I also train AI models to reason through complex finance work. Earlier, I taught investments and corporate finance at Loyola University New Orleans.

Anthony Feret, founder of AJF Consulting

What Energizes Me

I do my best work when the problem is hard and the answer is not obvious. Give me an ambiguous capital question, a scenario that doesn't fit the existing model, or a CFO who needs a thought partner to stress-test the plan, and I will figure it out. I build frameworks, develop the people who use them, and translate complexity into language that executives and boards can act on.

What I Do

Where I Thrive

  • AI-enabled financial modeling and workflow design

  • Long-range planning and scenario modeling

  • Capital allocation and investment prioritization

  • FP&A, annual operating plans, and rolling forecasts

  • M&A diligence, valuation, and pro forma analysis

  • Board and executive financial reporting

  • Investor and stakeholder relations support

  • Driver-based budgeting and KPI frameworks

  • ERP integration and dashboard build-out

  • Asset-intensive and regulated industries

  • PE sponsor and investment committee settings

  • High-ambiguity situations with no playbook

  • CFO and board-level advisory relationships

  • Growth, exit, and transformation situations

Career

Education and Community

  • Mercor (2025 to present): Corporate Finance Consultant, promoted to Reviewer

  • AJF Consulting (2025 to present): Founder

  • Puget Sound Energy (2021 to 2024): Director, Corporate Finance and Capital Planning

  • Entergy Services (2018 to 2021): Finance Business Partner

  • Ernest N. Morial Convention Center (2016 to 2018): Director, Economic Analysis and Market Research

  • Loyola University New Orleans (2016 to 2017): Adjunct Professor

  • KeyBanc Capital Markets (2010 to 2015): VP, Investment Advisory and Capital Markets

  • CSFB, JMP Securities, and Morningstar (2004 to 2010): Equity research, investment banking, and capital markets

  • MBA, University of Chicago Booth School of Business
    (Finance, Accounting, International Business)

  • BS in Finance, Bentley University

  • Board member, Aortic Abdominal Aneurysm Outreach

  • Volunteer advisor, Propeller

  • Ambassador of the Year, New Orleans Chamber of Commerce

Let's Work Together

Hiring for a strategic finance role, or looking for a fractional CFO for your organization? Email is the fastest way to reach me.

Let's talk

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